SAMSUNG

I led an eight-member team to create seamless, interconnected experiences for the Samsung Galaxy Eco-System of devices, including phones, PCs, Tablets, Buds, and Watches — both online and in-store.

DETAILS

CHALLENGE

The primary goal was to enable users to explore product features and simulate experiences without buying or physically handling the device.

The secondary aim was to showcase in-store how Samsung devices effortlessly connect and share experiences across multiple devices, similar to the seamless integration found among Apple devices (watch, phone, tablet, computer, TV, headphones) for a smooth user experience.

STRATEGY

Create online and in-store simulations of connected experiences for mobile devices, enabling users to understand their interconnectivity and explore new product features more effectively.

SOLUTION

Develop, test, and launch the Samsung Eco-System Experience for online and in-store customers. 

This included developing:

  • Wireframes

  • Clickable prototypes

  • Content Design

  • Visual Design

  • Video shoots

  • Animated Product Demos

  • In-store device testing

  • Focus groups and Optimizations based on feedback

Developing a demonstration experience across multiple devices

Using the tablet as the main screen, users can choose their desired demonstration experience.

The following demo scenarios illustrate the connectivity between:

  • Phone and PCs

  • Phone to PC to Buds (wireless headphones)

  • Phones to Tablets

  • And much, much more…

Below are images of in-store displays running live demos, welcome screens, and scenario screens we used to take the client through our UX thinking.

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Product Demo Videos

We created a series of short videos featuring storyboards, designs, scripts, edits, and custom computer-generated graphics, which were showcased online and within in-store product experiences.

GALAXY UNIVERSE “ATTRACTOR LOOP”

The video loop, featuring vivid and dynamic animations, was designed to engage shoppers and encourage them to try in-store demonstrations, synchronizing across all device screens.

From left to right: PC, Table, Phone, Watch.

Here are a few screenshots of our storyboards. Devising a sequence that worked seamlessly across separate screens was a fun challenge.

In-store display ads.

We also created nine product connectivity ads, illustrating the interaction between devices, which were displayed in Best Buy and Target retail stores.

(Storyboards of the animations below)

Next

The Zebra