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I'm a Digital Creative Director with over 20 years of Marketing Agency and Product company experience. My skillset includes:

  • Creative platform and campaign development

  • Multi-touch campaign strategies and architectures

  • Brand development

  • Performance marketing

  • Lifecycle and acquisition marketing

  • Visual design

  • User Experience design

  • Front-end development

Well, I've gathered quite a collection of skills over the years, and it's like knowing multiple languages when you need to get things done! My real passion, though, is helping brands stand out by shaking up the status quo and digging up those unexpected gems. There's nothing better than finding a powerful human story we can all relate to.

I've been lucky to manage awesome teams of writers, art directors, designers, and developers, creating award-winning campaigns for D2C, B2B, and social advocacy audeinces. Those late nights, weekends, and deadline sprints? Totally worth it.

My aim is to work smarter and guide team members to become top talents. I'm always here to lend a hand (or an ear), connect stories to truths, tackle tough problems, and spin a thrilling tale.

Hard Skill

 

Design it.

 
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Animate)

  • Sketch

  • InDesign

  • Miro

 

Code it.

 
  • HTML5 (intermediate)

  • CSS (intermediate)

  • Javascript (beginner/intermediate)

 

Serve it.

 
  • Google Ad Server

  • Sizmek

  • The Trade Desk

Soft Skill & Certifications

 

Plan it.

 
  • User Interviews

  • Persona development

  • User Flows

  • Competitive Analysis

  • Information Architecture

  • Campaign Architecture

 

Create it.

 
  • Creative Concept Development

  • Execution Production

  • Pitch Presentations

 

Phew, that covered a lot of ground! But, I believe an effective leader remains interested in learning new languages along the way— because who knows what new challenges lie ahead.