I'm a Digital Creative Director with over 20 years of Marketing Agency and Product company experience. My skillset includes:
Creative platform and campaign development
Multi-touch campaign strategies and architectures
Brand development
Performance marketing
Lifecycle and acquisition marketing
Visual design
User Experience design
Front-end development
Well, I've gathered quite a collection of skills over the years, and it's like knowing multiple languages when you need to get things done! My real passion, though, is helping brands stand out by shaking up the status quo and digging up those unexpected gems. There's nothing better than finding a powerful human story we can all relate to.
I've been lucky to manage awesome teams of writers, art directors, designers, and developers, creating award-winning campaigns for D2C, B2B, and social advocacy audeinces. Those late nights, weekends, and deadline sprints? Totally worth it.
My aim is to work smarter and guide team members to become top talents. I'm always here to lend a hand (or an ear), connect stories to truths, tackle tough problems, and spin a thrilling tale.
Hard Skill
Design it.
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Animate)
Sketch
InDesign
Miro
Code it.
HTML5 (intermediate)
CSS (intermediate)
Javascript (beginner/intermediate)
Serve it.
Google Ad Server
Sizmek
The Trade Desk
Soft Skill & Certifications
Plan it.
User Interviews
Persona development
User Flows
Competitive Analysis
Information Architecture
Campaign Architecture
Create it.
Creative Concept Development
Execution Production
Pitch Presentations
Phew, that covered a lot of ground! But, I believe an effective leader remains interested in learning new languages along the way— because who knows what new challenges lie ahead.